During incidents, the Public Information Officer (PIO) is primarily responsible for?

• A. Directing air traffic.
• B. Communicating with media and the public and coordinating information flow.
• C. Overseeing law enforcement on the scene.
• D. Managing the airport's financial accounts.

Answer: (B)

During incidents, the Public Information Officer focuses on communications: they are the main liaison with the media and the public and they coordinate information flow from the incident command to ensure messages are accurate, timely, and consistent. This role helps the public receive clear guidance and reduces rumors, which is vital for safety and coordinated response. Directing air traffic, overseeing on-scene law enforcement, and managing the airport’s finances are handled by other functional areas and not by the PIO.